WHAT WE DO

The horizon is weird, wonderful and strangely odd. We venture into the strange and unfamiliar to explore the possibilities of tomorrows to discover new opportunities and looming challenges.

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FORESIGHT, CULTURE & IMAGINATION

Future Tense Inc. is a full-service foresight & Innovation studio working at the intersection of cultural insight, foresight strategy, innovation and business design. We constantly experiment with new approaches and curate bespoke teams from our multi-disciplinary network of domain experts, creative explorers and storytellers to deliver each project.

Our work spans from near-term innovation pathways and long-term interventions. We design bespoke project teams for each client drawing form our multi-disciplinary network of domain experts, researchers, technologists and creatives.

While most of our projects leverage the various skills listed below, in our experience the most successful projects are tailored to the client’s needs. So, together we will arrive at a bespoke process for each project. Get in touch with us for a conversation!

Category, Culture & Market Research

We parse signals from the noise using a combination of Ethnographic Research, Horizon Scanning, Semiotics. Applying the lens of cultural context, we map complex, intertwining trends to identify emerging behaviours, cultural shifts and opportunity spaces which can be translated into robust foresight strategy for expanding audiences, portfolios and markets.

New Products / Services / Business Model Innovation

If you are looking to expand your portfolio of products, services or develop a new business model, we curate bespoke, full-service teams to identify new audiences, opportunities and partnerships to identify white spaces, emerging markets and new audiences. We can tap into our network of experts to create an experimental sandbox to research, design and test product or service solutions and create near final offerings with branding, packaging, digital and experiential interventions. We can also help connect you with local experts, collaborators and partners to bring these offerings to life in a considered and sustainable way.

Worldbuilding, Artefacts & Experiences

We help clients to build immersive experiences for internal and external stakeholders using a combination of research, artefact development and narrative design. These experiences can help organisations explore opportunities and risks and create learning opportunities for informed evolution and decision making.

Visiting Faculty / Guest Lecturing

Decolonised, Inclusive Foresight is a relatively new and growing perspective. We have created nuanced foresight, speculative design and futures intensives that provide students and corporate executives with the tools to incorporate long-term perspectives into their professional practice and decision making. Guest lectures are an incredible opportunity to introduce foresight but also to introduce entirely new signals and ways of thinking which can stimulate innovation and R&D possibilities and opportunities to spot white spaces.

Cultural Research & Foresight Strategy

We parse signals from the noise using a combination of Ethnographic Research, Horizon Scanning, Semiotics. Applying the lens of cultural context, we map complex, intertwining trends to identify emerging behaviours, patterns and opportunity spaces and translate insight into robust foresight strategy.

Horizon Scanning & Scenario Planning

Through creative and analytical research, we scan the horizon to spot signals which may be whispers today but have the potential to become profound shifts in the future. Through scenarios we help you grasp these subtle shifts to enable strategic direction through flexible strategies grounded in contextual and cultural nuance.

Visiting Faculty / Guest Lecturing

Decolonised, Inclusive Foresight is a relatively new and growing perspective. We have created nuanced foresight, speculative design and futures intensives that provide students and corporate executives with the tools to incorporate long-term perspectives into their professional practice and decision making. Guest lectures are an incredible opportunity to introduce foresight but also to introduce entirely new signals and ways of thinking which can stimulate innovation and R&D possibilities and opportunities to spot white spaces.

Futurist in Residence

As the pace of change increases it is increasingly important to keep an eye on the macro shifts that might impact a business. As Futurists in Residence we become long-term strategic advisors to help your organisation stay ahead of the curve. Through strategic, creative and analytical tools we scan the horizon for shifts in behaviours and macro trends to spot potential opportunities, challenges and risks. With advice on how to act, adapt or monitor them as they evolve we help to develop and adapt your organisation’s core capabilities and decision making.